Client is an Australian family-owned business providing a wide range of packing supplies and products. They service a wide range of industries and company sizes and have a team of Sales Reps, Account Managers and Customer Service staff to facilitate the sales process.
Industry wholesale / retail
Company size 30+
Squirrel Business Hub partnered with the client to deliver a Zoho One solution that included a complex integration from the CRM to MYOB EXO and their website. The integration allows a unified view of data between the three systems and different teams access to relevant information to allow them to successfully service their customers. As part of enhancing the features of the system, Squirrel developed a CRM tool to ensure the accurate pricing of quotes sent from the system.
The National Sales Manager wanted to provide latitude to his sales team to create quotes and send them to their customers and new prospects without having to submit and wait for approval. However they didn’t want to risk quotes being sent with lower than desired gross profit margins. So they asked for a tool that would alert the team member and stop a quote being created in the CRM if it didn’t meet the approved margin.
Linking to the custom HTML template library, on selection of the desired template the margin blocker checks each line item against the cost price and desired margin. The margins are handled at a product category level, allowing for different types of products to be categorised at different margin levels. An allowance was made for the exclusion of certain categories such as freight or special orders. If a product line item does not meet the set margin, an error message is displayed and the user must return to adjust the quote. To assist with determining the lines that may not meet criteria, the Margin Blocker can also be accessed directly from the Button menu. Clicking the button will run the automation and display a summary table of all product lines with their resulting pass or fail result.
- Global control of product prices within the CRM system
- Multi level gross margin categorisation
- Instant feedback to the user about their quote empowering them to adjust
- Quotes can be delivered in a timely manner to customers and new prospects
- Sales process efficiencies
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Squirrel Business Hub implements and integrates CRM and other cloud-based systems, and provides training and support, for small and medium-sized businesses all over Australia, including Melbourne, regional Victoria, Tasmania, Sydney and Brisbane, empowering them to automate their processes and improve their efficiency.