Streamline your Processes
Enhance Your Relationships
Unlock the Value of your Data
automate SMS communication from your CRM
HOW WILL THIS HELP ME?
Most people carry their phones with them day in, day out so it’s a very effective and direct method of communication. The majority of customers are receptive to communicating via SMS so along with being simple, personal and highly targeted, it outperforms most other mediums with a 98% open rate.
There are many applications, including appointment reminders, renewal alerts, delivery advice, feedback surveys and many types of mass SMS marketing. The benefits of having SMS integrated with Zoho CRM include single view of communication to & from your customers, automated messaging and optimised marketing campaigns.
We use and recommend Burst SMS integrated with Zoho CRM. You can send and receive messages from the Leads, Contacts and Deals modules or custom modules upon request. There are a variety of use cases, message templates or free text options, merge fields for personalised content, automated scheduled sending or manual send.
If properly integrated into your CRM, it will allow you to measure real-time performance of your text messaging campaigns — even mass texting can be tracked with proficiency. SMS marketing boasts greater immediacy and attention than other digital marketing methods: from open rates to delivery, SMS topples email, Facebook, and push notifications. When compared to other advertising categories, according to Mobile Marketer, SMS marketing can lead to higher engagement rates and enviable ROI.
While SMS outperforms other channels by leaps and bounds, it’s even more effective when used in conjunction with voice, email, push notification, and other channels, as an integrated part of your digital and mobile marketing strategy.
Let us work with you to integrate SMS with your CRM and plan how it will improve your customer communication strategy.
Frequently asked questions
Zoho Enterprise or Ultimate plan is required for our SMS integration. You will also need a Burst SMS account which we can set up for you.
It’s pretty quick once we have your CRM system logins and Burst SMS account set up. Allow approximately 1 week.
There will be a monthly fee for a dedicated number if you want 2-way messaging and costs per message will vary based on volume.
In addition there is an annual fee of $350+gst for managed integration hosting paid to Squirrel. Many of our clients already pay for this service so if you are an existing client ask your consultant.
Yes, you can use a provider other than Burst SMS. We have integrations with Clickatell and SMS Global. If you use another provider let us know and we’ll more than likely be able to assist.